Bedrock purchased the 420,000-square-foot former UAW-GM Center for Human Resources in December 2021, rebranding it The Icon, as part of their still-emerging plans to redevelop the East Riverfront corridor. The building is vacant, and was initially sold in 2019 after the UAW had to give the property up as part of a deal with GM after a federal investigation into training center funds. The 420,000-square-foot, 18-acre site is near Bedrock's Stroh properties.

Sources: Bedrock, Crain's Detroit Business